Great companies have figured out a primary key to business longevity: caring about your customer’s opinion of the product and ease of use. Because of that, they are investing now more than ever in customer-centric product development. Uservoice defines customer-centric product development as “an approach to building and improving products that places customer truths at the core of new development. Embracing this approach means every new feature and functionality released can be traced back to a real customer problem.” However, creating customer-centric products and features isn’t as easy as just flipping a switch. How can we, as testers, shift to meet the customer-centric development model?